I fell in love with everything about this project by Creative Device Collaborative as soon as I saw it on The Dieline: The refreshingly modern and sophisticated choice of a white can trimmed with bronze accents; the perfect combination of vintage grunge and gentility contributed by the hand-drawn lettering; the refined color palette of black and metallic bronze; the nostalgically quirky style of the illustrated accents — the stars, the lightning bolts, the … starbursts.
Wait, did I really just profess my love for the inclusion of starbursts in a project? I mean, starbursts are an overused graphic element that, when incorporated into most projects, add no meaning and hold no relevance. In fact, the frequency and absurdity of the requests for their inclusion in projects is the subject of an ongoing joke between my designer friends and me.
In this case, though, the starbursts work. They contribute to the project aesthetically, as discussed previously, while also holding relevance to the product they’re being used to represent. After all, according to the packaging and the product website, Buck O’Hairen’s Sunshine is marketed as a “lightly carbonated pick-me-up” modeled after legendary moonshiner Buck O’Hairen’s all-natural antidote for the moonshine hangover — a concoction that he called “Sunshine.” Graphically speaking, starbursts — as well as stars and lightning bolts — are the perfect representations of the astonishingly boozy effects of moonshine and, conveniently, also of the electrifying awakening qualities found in energy-type drinks.
To find out more about Buck O’Hairen’s Sunshine, head over to the product website. It’s quite nice and perfectly on-brand! And, if you’re as intrigued as I am to try it for yourself, it can be purchased on Amazon or through Scoutmob.