There was an assignment in my college darkroom photography class entitled simply "Juxtaposition." It required us to capture a photo that embodied the definition of the word. This, as Google states, is "the fact of two things being seen or placed closely together with contrasting effect." In art and design, juxtaposition is usually employed to make an ironic statement of some sort.
That assignment was the most difficult one of the entire class! This was not because it was hard to find a juxtaposition to capture on film, but because it was hard to find a meaningful one.
Too bad I only just discovered the opportunity in the photo above. I stumbled across it on a recent flea market excursion. When I saw the vintage acrylic letters spelling out the word "swag" amidst a sea of flea market junk — a.k.a. flea market awesomeness — I literally laughed out loud. That's always the sign of a good juxtaposition.
When I see the word "swag," I think of the modern slang term — not the classic definition which is, according to Google, "an ornamental festoon of flowers, fruit, and greenery. The modern, slang definition of "swag," which can describe cool stuff or presenting yourself in an impressive way, contrasts with the vintage acrylic letters used to spell out the word. These appear very '70s-esque to me.
There is also a contrast between the meaning of the slang term "swag" and the environment in which the word is placed. While "swag," in a nutshell, usually describes "modern-cool," the environment in which these acrylic letters has been placed is the exact opposite of that. The environment is old, rustic, dirty, and paint-chipped; not new and bright and shiny ... even though, I would argue, still cool.